It's now possible to measure the increase in pedestrian traffic over the Christmas period on several streets...
Christmas is an important time for families, but also for the vitality of town centers. Retailers' associations or local authorities often organize Christmas villages or Christmas markets during the school vacations. These can easily cost tens of thousands of euros, and it's really useful to have attendance figures.
In Lannion, 160,000 passages were recorded on the 4 main access roads to the city center from December 15 to 31, 2018.
Here's the link to the report presented at Lannion Cœur de ville's general meeting.
